This Is Alter Ego
It’s not just how you train, it’s how you live. Active lives and real moments.






Built Better. Looks Better.

Performance
Premium performance headwear born from running so you feel lighter, freer, and ready to move. Stay comfortable in any condition and keep moving strong.

Quality
Durability you can count on. No sagging or fading, just headwear that keeps you confident and focused on feeling your best every day.

Endurance
Built to elevate your performance and your day the moment it goes on. Light, sharp comfort that lifts every movement and motivates you to keep going.

Style
Clean, versatile headwear that helps you feel good wherever you go. Look sharp on the run, feel confident through the day, and live your alter ego.
Size Guide
| Size | Hat Size | Inches | CM |
|---|---|---|---|
| SMALL | 6 ½ - 7 ⅛ | 20.5" - 22.4" | 52cm - 57cm |
| STANDARD | 6 ⅞ - 7 ½ | 21.7" - 23.6" | 55cm - 60cm |
| X-LARGE | 7 ⅛ - 7 ⅞ | 22.4" - 24.8" | 57cm - 63cm |
How to measure
To choose the right size, follow the steps below:
Use a measuring tape for maximum
accuracy (flexible tape, if possible).
Measure where the hat will sit, with
the tape snug but not too tight.
Measure on bare skin or over your
hair, similar to how the hat is worn.
Match your measurement to the
closest size on our chart.
Size Guide
| Size | chest | waist | ||
|---|---|---|---|---|
| XS (0-2) | 31-34" | 79-86 cm | 25-27" | 64-69 cm |
| S (4-6) | 34-37" | 86-94 cm | 28-30" | 71-76 cm |
| M (8-10) | 38-41" | 97-104 cm | 31-33" | 79-84 cm |
| L (12-14) | 42-45" | 107-114 cm | 34-36" | 86-91 cm |
| XL (16-18) | 46-49" | 117-124 cm | 37-39" | 94-99 cm |
| XXL (20-22) | 50-53" | 127-135 cm | 40-42" | 102-107 cm |
How to measure
To choose the right size, follow the steps below:
Use a measuring tape for maximum accuracy (flexible tape, if possible).
Measure your chest
Wrap the measuring tape around the fullest part of your chest, just under the arms and across the shoulder blades. Keep it horizontal and snug, but not tight.
Measure your waist
Find the narrowest part of your torso, just above the belly button. Wrap the tape around your waist comfortably, leaving space for one finger.
Compare your chest and waist measurements to those on our size chart, and select the size that most closely matches your measurements for the best fit.
Size Guide
| Size | hips | waist | ||
|---|---|---|---|---|
| XS (0-2) | 34-36" | 86-91 cm | 24-26" | 24-26" |
| S (4-6) | 36-38" | 91-97 cm | 28-30" | 71-76 cm |
| M (8-10) | 38-40" | 97-102 cm | 30-32" | 76-81 cm |
| L (12-14) | 40-42" | 102-107 cm | 34-36" | 86-91 cm |
| XL (16-18) | 42-44" | 107-112 cm | 38-40" | 97-102 cm |
| XXL (20-22) | 44-46" | 112-117 cm | 40-42" | 102-107 cm |
How to measure
To choose the right size, follow the steps below:
Use a measuring tape for maximum accuracy (flexible tape, if possible).
Measure your hips
Stand with your feet together and wrap the tape around the fullest part of your hips, keeping it level and snug but not tight.
Measure your waist
Measure your waist at the narrowest part, usually just above the belly button. Wrap the tape snugly around your waist, leaving a finger's width for comfort.
Compare your hips and waist measurements to those on our size chart, and select the size that most closely matches your measurements for the best fit.
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Finding products you'll love...
Ordered:
Coaster Splash
Tactical Desert Camo
Standard Size (only size available)
Ordered Weds 01 April 2026
Paid $35 for 2 day shipping.
Thur 02 April……..Arrived.
Fri 03 April……….Due to Arrive
Purchased for family reunion on
Saturday 04 April 2026.
THIS HAT IS STUNNING!
Sharp as Texas Obsidian—
Crisp as a Honeycrisp Apple—
Clean as Texas Artesian Aquifer—
Poised like a Texas Western Diamondback—
The material is stiff to hold its shape // as if standing at the position of attention.
The flag is smooth & flush against the crown // like a Board of Ribbons pressing against a Highly Decorated Uniform.
The Velcro Clasp is unique and appealing.
I absolutely luv the arrest loops on the sides//aiding in the retention of my shades.
Absolutely littered with vent ports.
THEN!!!
There is what I see in the picture///then there is what I’m holding in my hands.
Impeccable craftsmanship.
The features & appearance are above & beyond.
I never get what I see in the computer images.
HOWEVER!!!
WHAT YOU SEE IS EXACTLY WHAT YOU GET.
I am mesmerized by the hat alone. But I’m blown completely away at what I received.
ONE HUGE PROBLEM THO!!!!!!
Alter Ego has this hat in {Standard} or {Large (which is not available at moment)}
I ordered Standard. It is too large for my head.
The Velcro drawn all the way tight//still too big. And even if I did cinch it up all the way—I would look like Elmer Fudd with a hat that was way too big for my head. I would literally look like Elmer Fudd wearing it.
I am a size 7-1/8. {{{100% Positive!}}}
I use to rodeo in the 80’s & 90’s, and I’ve worn hats my whole life. Cowboy hat’s / ball caps / beret’s / etc. 7-1/8 all the way // always.
Size Guide says range is (6-7/8 to 7-1/2 for Standard.)
BUT IT DOES NOT FIT ME!!!
I BEG OF YOU / PRETTY PLEASE—MAKE THIS IN SMALL.
I am absolutely man//shattered that I am unable to wear this Saturday.
Alter Ego—
Please send me an email so we can figure out what to do next.
I am a paying customer.
I’m not being paid to leave this review.
Also—I will leave a 2nd review on how the 2nd half of this evolution.
Sgt RHR, US Army Ret.
I love Alter Ego hats and this one is no exception. It fits well like the others and the XL is great for big heads. Still 5 stars, but it would be great if they removed the orange tag and the reflective logos from the “tactical” collection.
Most expensive hat ive ever bought but i love it and will be buying more
Weird thinking about a hat as an investment, but at $79 it kind of is. I am an avid hiker and burn through hats weekly in the hot Texas sun.
The idea was buy a indestructible hat to prevent that and the Tactical Alter Ego Cruiser is just that. Worn it 3x for a total of 8 hours and it looks like it has never been worn. I did remove the elastic pen/pencil loops on the left side and ordered a few different morale patches to change up the look. Bottom line, very pleased.
Frequently Asked Questions
Most hats are adjustable and designed to fit a variety of head sizes. The adjustable closures ensure a secure fit for different head shapes and hair types.
It’s best to hand-wash your hat to preserve its shape and materials. Avoid using a washing machine to maintain its quality.
Absolutely. Whether you’re running, golfing, or simply cheering for your team, our hats are built with the best performance fabrics and adjustable fits that keep up with your most active days.
Yes. Every hat in the collection is designed to look great and perform well for everyone. With versatile styling and adjustable fits, these hats are truly unisex.
They do. All Alter Ego hats feature adjustable snapbacks for a custom fit, and we also offer Small and X-Large sizes with different circumferences and crown depths. This ensures comfort and performance no matter your head shape or size.