Less Promoting. More Belonging.
We believe the best brand relationships happen naturally.
Wear Alter Ego because you love it. Share it when it fits. Show up when you can. Meet some people. Bring your friends. Have some fun.
We're not looking for walking billboards.
We're growing a community of people who genuinely want Alter Ego to be part of their lives.
The Good Stuff
Member Perks
Your own discount code tied directly to your account, plus access to member-only offers throughout the year.
Welcome Sale Event
New members get access to our private Welcome Event with a special gift.
Early Access
Get first access to select new releases and product drops before they go live to everyone else.
Special Access
Social Club events, race-weekend experiences, launches, meetups, and opportunities you won't find anywhere else.
Products
Member-only gear, product testing opportunities, and a few surprises along the way.
Community
Connect with fellow members through Strava groups, local meetups, events, and shared experiences.
Who We’re Looking For
You don't need the biggest following. You don't need the fastest marathon. And you definitely don't need to call yourself an influencer.
We're looking for people who move, create, connect, and show up.
People who get Alter Ego and want to make the community better simply by being part of it.
If that sounds like you, we'd like to hear from you.
Shop Best Sellers
BEST SELLERS
Hat Size Guide
| Size | Hat Size | Inches | CM |
|---|---|---|---|
| X-Small | 6 ¼ - 6 ⅞ | 19.6" - 21.7" | 50 - 55 |
| Small | 6 ½ - 7 ⅛ | 20.5" - 22.4" | 52 - 57 |
| Standard | 6 ⅞ - 7 ½ | 21.7" - 23.6" | 55 - 60 |
| X-Large | 7 ⅛ - 7 ⅞ | 22.4" - 24.8" | 57 - 63 |
How to Measure Your Hat Size
To choose the right size, follow the steps below:
Use a measuring tape for maximum
accuracy (flexible tape, if possible).
Measure where the hat will sit, with
the tape snug but not too tight.
Measure on bare skin or over your
hair, similar to how the hat is worn.
