Alter Ego Running™ | Premium Performance Running Hats

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Alter Ego Running

Meet your new favorite running brand

New Arrivals

The "Coaster" (Blue/Cool Gray | Laser Cut) - "BEACH RUNNER"

The "Coaster" (Red/Blue | Laser Cut) - RISE COLLECTION

The "Coaster" (Light Blue/Red Orange | Laser Cut) - RISE COLLECTION

The "Coaster" (Black/Blue | Laser Cut)

The "Coaster" Patch Hat (Blue/Green | Laser Cut)

The "Coaster" (Black/Teal/Pink | Laser Cut) - RISE COLLECTION

The "Coaster" (Neon Yellow-Green-Blue| Laser Cut) - RISE COLLECTION

The "Coaster" (Ocean Teal/Orange | Laser Cut) - RISE COLLECTION

Sale

The "Drifter" (White/Red | Laser Cut)

$39 $29 Save $10

RUN Sunnies (Polarized) by Alter Ego Running - Matte Blue Frame | Green Polarized Lens

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13 products

Introducing

Performance TechTwill™

It's all about the details! Durable, stain prevention, and extreme sweat wicking material - get ready to take your run game to the next level!

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Now Available

"Coaster" FIT

Meet your new favorite running hat: Where run-performance meets bold STYLE. Equipped with our all new Performance TechTwill™.

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Now Available

Rise Collection

Get ready to take on the day like never before with our all new RISE Collection. Jus

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Customization Delivered

Introducing the PATCH HAT

Instantly customize your Alter Ego Running Patch Hat with dozens of options! To see all of the patch customization options you have for your new patch hat - check out our newly opened PATCH SHOP!

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Featured Runners

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When his son passed away, this man vowed to run the NYC Marathon every year; An interview with Jorge Euran

Mother of 4, Pilot in Training, and Ultra Runner; An Interview with Spring Vick (@_springruns_)

From losing 100+ lbs through running to sharing miles with some of the most famous runners in the world; An Interview with Gary Snow (AKA the SNOWMAN!)

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