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Modern style meets timeless classic
Classic elegance meets modern edge
Sleek design, standout style
Lightweight speed, ultimate performace
Stylish comfort for any adventure
Your stylish and reliable companian
Ultimate comfort & style for every journey
After spending years grinding away in corporate jobs—working 50, 60, 70 hours a week, sometimes even more—we needed a real outlet. One minute we'd be sitting in a quiet office, answering to a client, and the next, we'd be out on a trail, no shirt, hat on backward, blasting 90s rap at full volume. That's where the concept of Alter Ego Running was born, along with our tagline, “Find Your Balance.” For us, running became that perfect balance between the structure of our day jobs and the freedom of the open trail. And you know what? We started to realize we weren't the only ones. Whether it's the chaos of chasing your kids around the house, the stress of tackling a tough class, or the challenges of juggling life's ups and downs, everyone's got an alter ego that helps them find their balance.
After years of living out of suitcases, chasing deadlines, and climbing the corporate ladder, we knew it was time to shift gears. The corporate world taught us a lot about leadership, innovation, and delivering top-notch quality. But deep down, we wanted to create something that truly mattered—something that spoke to our passion for running and our respect for the military values we grew up with.
So thankful for our dad returning home from the Gulf War.
Watching our dad run the annual Army 10-miler, which started our hunger for running and fitness.
With no design skills, no branding experience, no clue about retail or product development, and zero dollars to invest—but fueled by a whole lot of love and passion—we decided to start a brand. We hit up our second cousin, who had an architecture degree and a design program (shout out to Cousin Chris!), and got our first designs made. We created a few initial hats, crossed our fingers, and guess what? We made a few sales! That's all it took—the bug bit us hard. We dove headfirst into learning everything we could, from industry terms to the ins and outs of entrepreneurship, and before we knew it, we were all in.
Downhill marathon on Mt. Hood in Oregon.
Post race IVs in Key West after our first 50-miler, learning the importance of proper hydration and the seriousness of heat.
Mid-race smiles at the JFK 50.
Growing up in a military family, we learned the importance of service, dedication, and giving back. That's why we're big on supporting charities that matter to the running community. In 2019, we raised over $130k through the Izzo Brothers Treadmill Challenges in Houston and New York City, each of us running over 100 miles on treadmills. We're driven by a passion for giving back and inspiring others to do the same, and this is only the beginning.
Rounding mile 60 of the Javelina 100 in Arizona.
Mile ~50 of the Rocky Raccoon 100-miler in Texas.
Our team is made up of a diverse mix of talents and expertise, but at the core, we're just brothers driven by a shared vision. With seven kids between us, our families mean the world to us. We want to build something that would bring us closer together and allow us to spend more time with our loved ones. They are our biggest supporters, motivating us every day to push our limits and pursue our dreams.
We invite you to join us on this exciting journey. Explore our products, share your feedback, and become a part of our growing community. Together, we can create something truly remarkable.
Thank you for being a part of our story—we can't wait to see where this journey takes us!
Warm regards,
Stephen Izzo & Matt Izzo
Co-Founders
