The Texas Hats Collection is a bold tribute to state pride and unmistakable style. Whether you’re a born-and-bred Texan or a fan from afar, these Texas hats let you wear your Lone Star sp...
The Texas Hats Collection is a bold tribute to state pride and unmistakable style. Whether you’re a born-and-bred Texan or a fan from afar, these Texas hats let you wear your Lone Star spirit with confidence. Each design captures the rugged, independent character of Texas—built tough, built to last, and made for those who live life without compromise.
Product Features
Our Texas caps combine Alter Ego’s high-performance construction with designs that honor the Lone Star State. Each hat is built for versatility and pride:
Lightweight, breathable fabrics for comfort in every season
Moisture-wicking construction to beat the Texas heat and layer easily in cooler weather
Iconic designs inspired by the Texas flag and Lone Star heritage
Durable builds that hold up from ranch life to city streets
Adjustable snapbacks for a personalized fit
Versatile styling for both urban and outdoor settings
Brand Story
We launched Alter Ego to make hats that mean something, and for Texans, pride runs deep. This collection is our salute to the state’s resilience, individuality, and grit. As two brothers who know what it means to commit fully to a dream, we connect with the Texas spirit of independence. Alter Ego was born in Austin, TX, and that heritage fuels everything we do. Every Texas flag hat and baseball cap in this collection is built to last and made to be worn with pride.
Texas Pride, Alter Ego Performance
From rodeo stands to morning runs, these Texas hats blend rugged style with athletic performance. They’re perfect for game day, outdoor adventures, or casual weekends in the city. Because in Texas, the weather might be unpredictable, but your style should always hold strong.
Frequently Asked Questions for Texas Hats
Yes. Our Texas hats are designed to handle heat but also work great in cooler conditions. The breathable yet durable fabrics layer easily with jackets and other gear, making them versatile year-round.
We recommend skipping the washing machine. Just rinse your Texas cap in cool water, shake it out, and it’s ready to go. The premium materials are built to keep their shape and performance through repeated wear. For more care tips, see our Do’s and Don’ts of Running Hat Care.
Not at all. While inspired by Lone Star pride, our Texas hats are built for anyone who loves rugged style and premium performance. Whether you’re local or just love the look, these hats are for you
Yes. Every hat in the Texas Hats Collection is designed to look great and perform well for men and women. With adjustable snapbacks and multiple size options, they’re a perfect fit for everyone.
They do. All Alter Ego hats feature adjustable snapbacks for a personalized fit, and we also offer Small and X-Large sizes with different circumferences and crown depths. This ensures all-day comfort and performance for every head size. If you’re not sure which size is right for you, our Hat Fit Guide walks you through how to measure your head and pick the perfect fit.
Elevate your running game with the cruiser fit - a premium, unstructured running hat that looks and feels fast, while The drifter fit was designed with modern style in mind, featuring a horizontal shape and flat brim that offer a sleek and contemporary look.
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