This Is Alter Ego
It’s not just how you train, it’s how you live. Active lives and real moments.
Built Better. Looks Better.
Performance
Premium performance headwear born from running so you feel lighter, freer, and ready to move. Stay comfortable in any condition and keep moving strong.
Quality
Durability you can count on. No sagging or fading, just headwear that keeps you confident and focused on feeling your best every day.
Endurance
Built to elevate your performance and your day the moment it goes on. Light, sharp comfort that lifts every movement and motivates you to keep going.
Style
Clean, versatile headwear that helps you feel good wherever you go. Look sharp on the run, feel confident through the day, and live your alter ego.
Fit and looks great. Going to be my new everyday hat.
This cap was a gift for my 8-year-old son; the moment he saw it, he fell in love with it. It’s his very first cap—now he has one of his own, and he absolutely loves it!
Thank you, Alter Ego, for the impeccable work you are doing.
I've been waiting for a hat like this. Love the design. It pairs well with my running club colors! The fit is always great, as I have dozens of Alter Ego Running hats.
The AE hat design is correct for the crowd wearing hats daily and knows how a hat should feel. It’s the main brand I purchase.
The patterns and logos are fresh and exactly what I was looking for.
- 5 stars: 2762 (94%)
- 4 stars: 99 (3%)
- 3 stars: 35 (1%)
- 2 stars: 23 (1%)
- 1 star: 30 (1%)
I recently ran the 125th Boston Marathon with this stylish hat! The mesh back kept kept me cool and comfortable in the higher humidity and sunny finish. I barely noticed it was there! I also was happy to represent Florida, crossing the line with the a chic palm tree on my hat! ♥️🌴♥️
I am an avid runner and was in the market for a new hat for running and everyday use. I found Alter Ego on Instagram and was instantly attracted to the "Coaster" Splash (Black Camo/Flag) - Good Vibe Camo Collection. I love this hat for several reasons: the American Flag Patch, the camo design, and the comfort and fit. My order was shipped quickly, and the branded packaging was a very nice touch. I reached out to the customer service team with a suggestion to improve the hat, and they were very receptive. I will recommend this company as well as purchase gifts for my friends and family.
If I tell you that I love this product is an understatement, literally
I think I have more hats from alter ego that underwear now ( I hope that gives you a prospective how much I like this product) From the simple fact that they are great for running all the way too have always one on as a dress casual.
I cannot tell you how great this product is I’m in love with them
Fit and looks great. Going to be my new everyday hat.
This cap was a gift for my 8-year-old son; the moment he saw it, he fell in love with it. It’s his very first cap—now he has one of his own, and he absolutely loves it!
Thank you, Alter Ego, for the impeccable work you are doing.
I've been waiting for a hat like this. Love the design. It pairs well with my running club colors! The fit is always great, as I have dozens of Alter Ego Running hats.
The AE hat design is correct for the crowd wearing hats daily and knows how a hat should feel. It’s the main brand I purchase.
The patterns and logos are fresh and exactly what I was looking for.
cool hat
Great quality and style!
I own five of these hats. I now buy them and give them as gifts. This one was a gift for a friend who noticed one of my AE hats. He said it is the best hat he has ever owned.
To a collection that seems to keep growing. I don’t run without a hat these days and all my hats are from Alter Ego. They are durable, great with coverage for sun, and help keep sweat away.
Great product , good quality , fits great and the colors are fenomenal .
This is the third paint splatter hat I've purchased from AE. A unique design that really stands out. The orange and black colorway is ideal for fall/Halloween.
The dude loves skeletons. The dude loves this hat.
I got the "Trick or Treat" hat because I thought it was so fun for Halloween! Opening their boxes is always fun; I loved the Halloween tissue paper they used in the package! When I opened the package, I noticed one of the tiny letters in "Alter Ego" was missing. I emailed them, and IMMEDIATELY, like less than 60 seconds later, they had emailed me back apologizing that the hat wasn't meeting their quality standards and they immediately sent me a new one. They must have expedited the shipping because I emailed on a Thursday afternoon, and my new hat was delivered Saturday morning! I was so excited because it was the week before Halloween and I was excited to wear it. Thank you Alter Ego and customer service team for being so prompt and making sure I had a perfect hat!
Love the color and overall design.
I love it. 🙌🏼
I got my naughty Santa hat and as all my AE Hats looks cool, fits comfortably and perfectly. The hat is well made with quality materials. Can wait to wear my naughty Santa hat in the upcoming holiday. Cheers!
shape of the hat is odd
shape of the hat is odd
shape of hat is odd
Looks & feels great! War Eagle!
Love the hat. Very stylish and great for running. I love the tiger paw and then Clemson on the side.
Now please get the University of Iowa!!! Go Hawks! 🖤💛
I'm very pleased with the quality of this hat, will definitely order more. Ordering was easy and very user friendly.
Love my midnight duck camo hat design. It is well built to details with quality materials. I used for work and for going out too and get great and cool compliments.Thank you!
Absolutely love the fit of your hats!
The hat fits great, looks great
It’s a wanna be Melin product. If I didn’t get the hat for $20 off I would have been livid. Indents in the front of the hat like it’s used already. Just NOT A WELL MADE HAT. Spend the extra money and buy Melin or Salt Mafia. This is a $10 hat at most
I really wanted to love this company, especially considering I’ve placed five separate orders and purchased nine hats. Unfortunately, the sizing consistency and customer service have been disappointing.
I specifically order the XL Coaster hats, and I’ve now had three separate instances where the sizing was noticeably inconsistent. The first time, I exchanged the hat only to receive a replacement that was also incorrectly sized. Most recently, my “Spooky” hat had the same sizing issue.
I reached out to customer service explaining the repeated problem and received no response. I even sent a follow-up asking for a reply and resolution and still have not heard back.
I genuinely like the hats when the sizing is correct, which is why I continued purchasing from this company. However, after multiple sizing issues and no response from customer service, it’s difficult to justify ordering again—especially when you cannot be confident that the same style and size will actually fit the same way.
Frequently Asked Questions
Most hats are adjustable and designed to fit a variety of head sizes. The adjustable closures ensure a secure fit for different head shapes and hair types.
It’s best to hand-wash your hat to preserve its shape and materials. Avoid using a washing machine to maintain its quality.
Absolutely. Whether you’re running, golfing, or simply cheering for your team, our hats are built with the best performance fabrics and adjustable fits that keep up with your most active days.
Yes. Every hat in the collection is designed to look great and perform well for everyone. With versatile styling and adjustable fits, these hats are truly unisex.
They do. All Alter Ego hats feature adjustable snapbacks for a custom fit, and we also offer Small and X-Large sizes with different circumferences and crown depths. This ensures comfort and performance no matter your head shape or size.