Rewind Collection

The Alter Ego Rewind Collection brings the energy of the analog era into modern performance headwear. Inspired by vintage VHS tapes, bold retro graphics, and the feeling of replaying a favorite memory, these retro running hats combine nostalgic design with technical performance.

Each design captures the color, movement, and personality associated with the 1980s and 1990s without feeling like a costume. The result is a collection of vintage-inspired hats made for runners, athletes, and anyone who prefers their performance gear with a little more character.

From early-morning miles and weekend races to gym sessions, road trips, and everyday wear, the Rewind Collection is designed to help you move forward while carrying a piece of the past.

What Makes the Rewind Collection Different?

The Rewind Collection is built around one clear idea: performance gear does not have to look predictable. These hats pair energetic patterns and analog-inspired artwork with the lightweight construction expected from Alter Ego running hats.

Performance features available throughout the collection include:

• AER Splash™ water-repellent technology: Helps water bead up and roll away during light rain and changing conditions.
• HyperPoly+™ performance fabric: Helps reduce visible sweat stains and white sweat lines.
• Sweat-wicking materials: Move moisture away during running, training, and outdoor activities.
• Lightweight construction: Provides comfortable coverage without unnecessary weight.
• Breathable design: Supports airflow when temperatures and effort levels rise.
• Reflective elements: Add visibility during early-morning and low-light runs.
• Adjustable closures: Help create a secure and personalized fit.
• Hidden AER Run Pocket on select styles: Offers space for a small key or running fuel.
• Durable color and construction: Helps the retro graphics stay sharp through repeated wear.
• Simple care: Hand rinse with cold water and allow the hat to air dry.

Retro Style in Multiple Alter Ego Fits

The Rewind Collection is available across different hat shapes, allowing you to choose a retro design without compromising your preferred fit.

Choose a structured, curved-brim style for a classic athletic profile, a high-depth flat-brim hat for a stronger streetwear look, or an unstructured fit when you want something lightweight and packable.

The collection includes options across Alter Ego fits such as:

• Coaster Fit: A structured, medium-depth profile with a curved bill.
• Drifter Fit: A structured, high-depth hat with a bold flat-brim shape.
• Cruiser Fit: An unstructured and lightweight profile made for speed and packability.
• Trotter Fit: A timeless athletic shape with a relaxed, versatile appearance.
• Foam Trucker styles: A retro trucker silhouette with breathable performance features.

Fit and availability may vary by design. Use the Alter Ego Hat Fit Guide to compare crown depth, bill shape, and sizing before choosing your hat.

Who Are Rewind Collection Hats Made For?

Rewind hats are made for runners and active people who want more personality from their headwear. They work well for:

• Road and trail running
• Race-day outfits
• Gym and strength training
• Hiking and outdoor activities
• Travel and weekend wear
• Retro-themed events
• Casual and athleisure outfits
• Anyone who enjoys bold patterns and nostalgic design

The adjustable construction and range of sizes make many Rewind styles suitable for men and women. Small, Standard, and X-Large options are available across the collection, although sizing differs by product.

Whether you remember rewinding VHS tapes or simply love the visual style of the analog era, the Rewind Collection turns that nostalgia into headwear built for today.

Looking for more performance styles? Browse the full Alter Ego Hats Collection, compare every shape in the Hat Fit Guide, or view the Best Sellers Collection to see the hats runners return to most.