Florida Hats Collection - Sunshine, Adventure, and Endless Summer
Overview of the CollectionOur Florida hats are built for the state’s unique energy, from early morning runs along the coast to weekend adventures in the Everglades, city strolls, or back...
Overview of the Collection
OurFlorida hats are built for the state’s unique energy, from early morning runs along the coast to weekend adventures in the Everglades, city strolls, or backyard barbecues. Lightweight, breathable, and sweat-ready, these performance hats handle sun, humidity, and whatever your day brings. Inspired by Florida’s beaches, cities, and natural beauty, ourFlorida hats combine practical performance with a laid-back, easygoing style that fits wherever you go. Bright, fresh colors and thoughtful design make them a reliable companion for all your adventures, no fuss, just hats that actually work.
Product Features
Every Florida hat blends performance, versatility, and sun-ready style:
AER Splash™ Water Repellent Tech: Rain, sweat, or a splash at the beach won’t slow you down
HyperPoly+™ Fabric: Sweat-proof, lightweight, and breathable for all-day comfort
Hidden AER Run Pocket: Keep keys or small essentials close at hand (select styles)
Ultra-Lightweight & Breathable: Feels comfortable while keeping you cool in Florida heat
Durable Colors: Bright, fresh, and long-lasting under sun and humidity
Low-Maintenance Care: Hand rinse, shake, and air dry, ready for every adventure
Brand Story
Florida holds a special place in our hearts, as it’s the home of Alter Ego HQ, where our ideas, tests, and designs come to life. These hats are made with that same love for movement, adventure, and everyday life, designed for anyone who wants to embrace all that Florida has to offer.
A state of contrasts, sun-soaked beaches, bustling cities, and natural wonders waiting to be explored, our Florida hats were made to keep pace with it all. Every hat combines performance, comfort, and style with practical features like water-repellent fabric, sweat-wicking materials, and a secure fit.
Sports Performance & Everyday Versatility
Our Florida hats are as versatile as the state itself. Take them to run clubs along the coast, toss them in your bag for a beach day, or wear them while exploring trails or neighborhoods on the weekend. Sweat-wicking and breathable, they keep you comfortable under the Florida sun. And with AER Splash™ water repellent technology, there’s no need to stress if your hat lands in the sand or catches a splash, it bounces back ready for the next move. Durable, lightweight, and effortlessly stylish, these hats fit right into your Florida lifestyle.
Florida Hats Frequently Asked Questions
Absolutely. Our Florida hats are lightweight, breathable, and sweat-wicking, perfect for morning runs, evening run clubs, or long hikes.
Yes. With AER Splash™ water repellent technology and breathable panels, they stay comfortable even under the hot Florida sun or if they land in sand or water.
Definitely. Our Florida hats fit in while exploring the city, heading to the beach, or grabbing coffee, sporty enough for activity, stylish enough for everyday life.
Hand rinse with cold water, shake, and air dry. Durable construction keeps your hat looking fresh even after sweat, sand, or sun exposure.
Yes. Our Florida hats are built to last, with fabrics and construction that stay fresh and reliable through all your adventures.
Elevate your running game with the cruiser fit - a premium, unstructured running hat that looks and feels fast, while The drifter fit was designed with modern style in mind, featuring a horizontal shape and flat brim that offer a sleek and contemporary look.
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Florida Running Hats – Lightweight & Bold | Alter Ego
