Nov 07, 2025

Why Black Friday & Cyber Monday Are the Perfect Time to Shop Alter Ego’s Running Hats

Black Friday 2025 is right around the corner, and if you’ve been thinking about upgrading your hat game, there’s no better time to invest in an Alter Ego Running hat. With the Black Friday sale 2025 rolling out, Alter Ego is offering some of the best deals Black Friday shoppers will see all year, making it the perfect chance to upgrade your performance gear. It doesn’t matter if you’ve been running for years or if you've started your journey, everyone should benefit from stylish and performative gear. Black Friday & Cyber Monday are the two shopping events that give you the perfect opportunity to snag our premium quality at unbeatable prices.

If you’re anything like us, you might have wondered why Black Friday is called Black Friday. It's historically the day retailers go “into the black” with big sales, and for movement enthusiasts, it’s your moment to score the best of Black Friday sale items without breaking the bank.

Why Black Friday & Cyber Monday Are the Perfect Time to Shop Alter Ego’s Running Hats

We want to make this clear, Alter Ego hats aren’t just like any old regular hats, we’ve engineered our products to withstand serious performance:

AER Splash™ Water Repellent Technology
Enhanced Sweat Dispersion
HyperPoly+™ Fabric
Ultra Lightweight Technology
AE UltraSnap™
Hidden AER Run Pocket (Fits AirTag, Gel, Keys, Etc.)

So, as we head into the biggest shopping weekend of the year, we’re here to give you all the reasons why you should shop Alter Ego Running hats. Unsure when does Black Friday start? It kicks off the day after Thanksgiving, but at Alter Ego our deals start on (DATE) , followed by some Cyber Monday good deals and Cyber Monday sales online, making it easy to grab your favorites from home!

COASTER FIT

Coaster Splash White Navy Camo

$49

Front view of a black hat with a bold silver American flag emblem and structured design, perfect for sports and casual wear.

Back view of a black hat with a perforated mesh panel and adjustable strap, ensuring comfort and secure fit during high-performance activities.

Interior and back view of a black hat with a camo-patterned mesh panel and adjustable strap, offering style and functionality for active lifestyles.

COASTER FIT

Coaster Splash Black Silver Flag

$49

Sale

Drifter Fit

Drifter Splash White RWB Camo Palm

$49 $39

COASTER FIT

Coaster Splash Royal + Volt Palm White

$59

CRUISER FIT

Cruiser Pro Splash Neon Metal

$59

COASTER FIT

Coaster Splash Foam Trucker RWB

$49

Selling Fast

COASTER FIT

Coaster Splash Aqua Summer Running Skull

$59

COASTER FIT

Coaster Splash Foam Trucker Pink

$49

CRUISER FIT

Cruiser Pro Splash Rewind

$59

COASTER FIT

Coaster Splash Foam Trucker Midnight Rust

$49

View all Products

Start Your New Year's Resolutions Early

Who says a New Year’s resolution has to start in January? If you start your resolution in December, you’ll be ahead of the curve and already building habits, finding your rhythm while crushing the resolution game before the new year even begins. The truth is, waiting until January 1st means starting from zero when everyone else is doing the same. But starting now means you’ll roll into 2026 with confidence and results already showing.

And what better way for us to back you up than by giving you the best Black Friday and Cyber Monday deals of the year?

With Alter Ego you’ll feel the support to make your goals more attainable. Our hats are more than just accessories, they’re part of your mindset. They’re the small, daily reminder that you’re committed to showing up for yourself, whether it’s a morning run, a gym session, or simply stepping outside for fresh air.

Black Friday 2025 and Cyber Monday 2025 is your chance to grab performance gear at unbeatable prices and start your training or wellness journey with the support of a community that believes in finding your balance.

Our Signature Collection is the ideal starting point for anyone stepping into the Alter Ego lifestyle. Think of it as your starting line. Designed for that first run and leading you to your fastest. Each piece in the collection blends comfort and performance, with a variety of timeless style options so you can focus on what really matters: Showing up.

Shop Small Business

If you’re tired of lining the pockets of big corporations where profits matter more than people, then Alter Ego is your new go-to. We’re a small business built by runners, for runners. Every choice we make is rooted in the belief that gear should support you.

When you shop Alter Ego during Black Friday 2025 or Cyber Monday 2025, you’re taking a stand against corporate greed and choosing products that are thoughtfully designed with high-quality materials, genuinely made to help you move better. We prioritize performance over mass production.

From our best-seller collections to our limited releases:

… a reminder that you’re not just getting a hat, you’re getting gear built for movement and style that lasts. Each collection tells a story, supports a lifestyle, and carries the ethos of a brand that values people over profit.

Early Holiday Shopping

The holidays can sneak up fast, and by the time December rolls around, everyone is scrambling for gifts. That’s why Black Friday 2025 and Cyber Monday 2025 are the perfect opportunities to get a head start on your holiday shopping.

Shopping early means you’ll secure the best deals Black Friday has to offer before items sell out, and you’ll avoid the pain and stress of last-minute holiday crowds. With the best Black Friday sale 2025 and Cyber Monday good deals, you can pick premium Alter Ego Running hats and find the best curated collections for friends, family, or even yourself. At prices that make high-quality gear more accessible than ever.

Here are some of our suggested top picks for all your loved ones:

For Her - Starting with our highly anticipated Miss USA Alma Cooper Trotter Collab, a design that embodies confidence and empowerment all in one statement piece. Or add a touch of soft color with the Trotter Splash (Lavender) and Trotter Splash (Sage), two pastel favorites that bring subtle style and everyday versatility. And if you know she’ll be hitting the streets and putting in those miles, then the PonyVent is what you want, featuring a smart back opening for a comfortable ponytail fit and breathable construction that keeps her cool no matter the pace.

For Him - Blending earthy tones with a clean, modern finish the Coaster Splash (Sand Camo) takes a fresh spin on a modern classic made with AER Splash™ Water-Repellent Performance Fabric, it’s made to handle whatever the day throws their way. The Traveler Splash (Pine Green) is made to keep up. The pine green and cream colorway gives it a refined yet laid-back vibe. Sporty enough for the trails, clean enough for city wear. The Drifter Splash Royal (Navy) brings a bold, confident edge to his look. The deep navy base paired with the gold palm icon makes a statement that’s both elevated and effortless.

Big Discounts & Savings On Your Favorite Gear

If there’s ever a time to stock up on the gear you’ve been eyeing all year, it’s now. Black Friday 2025 and Cyber Monday 2025 bring the best deals of the season, and Alter Ego’s Black Friday sale 2025 is one you don’t want to miss. For a limited time, enjoy huge discounts on our top styles. The perfect opportunity to upgrade your running and performance essentials with premium-quality gear built to move with you.

During our Black Friday deals and Cyber Monday sales, you’ll find markdowns on both new drops and fan-favorite staples. Whether you’ve been part of the Alter Ego community from the start or you’re discovering us for the first time, this is your chance to get the best of Black Friday sale pricing on hats that perform as hard as you do.

From our newest seasonal drops to long-time community favorites, our Cyber Monday good deals are designed for those who don’t settle for ordinary. With unique AER Splash™ Water-Repellent Technology, HyperPoly+™ Fabric, and Enhanced Sweat Dispersion, every piece is made to handle movement, adventure, and everyday wear. All while keeping you looking sharp.

AER Splash™ Water-Repellent Technology: Unexpected drizzle on your way to work? A sudden downpour during a weekend hike? This tech keeps you dry without weighing you down, so you can stay focused. Whether you’re navigating city streets, chasing your kids at the park, or exploring new trails, all without worrying about wet gear.
HyperPoly+™ Fabric: Engineered specifically to wick moisture and dry fast. This fabric keeps you feeling fresh from the moment you head out the front door to whatever movement you decided to fit into your schedule. No more damp discomfort after, it’s versatile enough to keep up with your whole day.
Enhanced Sweat Dispersion: Say goodbye to sweat dripping down your face or soaking your hat. The built-in sweatband efficiently disperses moisture, keeping you comfortable whether you’re being active. Focus on your day, not your gear.

So when the Black Friday 2025 sale hits and the Cyber Monday deals roll in, act fast. The deals won’t last long, and it’s the perfect opportunity to grab the best gear in the game.