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FIND YOUR FIT

Coaster Fit
trotter Fit
drifter Fit
cruiser Fit
traveler Fit
visor Fit

Coaster Fit

Refined trucker hat for all-day adventures.

The Coaster Fit is where classic meets performance. Featuring a structured front panel and sleek design, it's crafted to contour perfectly to your head, giving you a secure and comfortable, all-day fit. This refined trucker style delivers a timeless look that works as hard as you do—whether you're out for a run or coasting through your day.

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

TROTTER Fit

Classic fit with a modern twist.

The Trotter Fit is your go-to for a sleek and timeless profile. Its lower, rounded crown and 6-panel design offer a comfortable, contoured fit that adapts to any setting. Enhanced with laser-cut back netting, it's all about maximum breathability and a classic look that never goes out of style.

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

drifter Fit

Bold style, built to move.

The Drifter Fit brings a modern edge to your hat game with its flat brim and horizontal shape. A higher crown adds a bold silhouette, while the lightweight design ensures comfort and performance. Whether you're hitting the city streets or the running trails, the Drifter makes a statement wherever you go.

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

cruiser Fit

Collapsible, unstructured, and ready to fly.

The Cruiser Fit is all about effortless speed and comfort. With its unstructured and collapsible design, this hat feels feather-light, making it perfect for long runs or any adventure where packability and performance matter. Stay fast, stay free—this hat moves with you, mile after mile.

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

traveler Fit

Unstructured, carefree fit.

The Traveler Fit is your go-to for exploration and everyday escapades. Its unstructured front panel and modern, semi-high crown give it a laid-back vibe, perfect for life on the go. Designed to adapt and travel with ease, this hat offers a comfortable, carefree fit wherever the journey takes you.

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

visor

Minimal design, maximum performance.

The Visor Fit is made for those who want to keep it light and fast. With its open-top design and streamlined build, this visor keeps you cool and focused, letting you power through runs, hikes, or any outdoor challenge. The adjustable band provides a secure, comfortable fit, while its low-profile style makes it the perfect companion for any training session or casual day out.

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

Bold New Colors

signature features

best-selling collections

All flare, no glare.

Shop all SUNGLASSES

These are the best hats ever. This is what got me through, you can't go wrong with Alter Ego, baby. That's right

Sarah M.

Trail Runner

So this is by far the best running hat I've ever ran in. I've done 2 Ironman, multiple haves, 2 marathons, and this keeps me the coolest. It's the smoothest, and I love how you can wash it easily.

David P.

Half Marathon Runner

Alter Ego, I love this hat. I got it 2 years ago at the Donna Expo, and I wear it to every race. I'd like to say it's my good luck charm, but it's breathable, and it's cute, and I wear it often.

Emily R.

Ultra Marathon Runner

Well, my girlfriend's an ambassador of Alter Ego. So this is my first time wearing one of their hats, and I'm I'm getting one after today. It was perfect. It fit great. It kept all the sweat out of my eyes the entire 9.3, so a plus.

Definitely get one.

Joshua L.

5K Runner

Big fan of Alter Ego. I have a couple other hats. Just got this fresh one for the gay. Absolutely love it. Comfortable fit, wicks the sweat, gets out of my eyes, can't complain.

10 out of 10.

Anna B.

Marathon Runner

I totally loved this hat! It fits just right and it looks great. I used it already in a long run and it performed. It is light and it keeps you cool. Even though I was completely soaked, there were no sweat stains on it which is a big plus for me. Definitely recommend it.

Gregorio H.

5K Runner

Bought this hat for the beach and pool but I wear it everyday. More compliments on this hat than I ever would have thought.

M Caputo

Trail Runner

I recently ran the 125th Boston Marathon with this stylish hat! The mesh back kept kept me cool and comfortable in the higher humidity and sunny finish. I barely noticed it was there! I also was happy to represent Florida, crossing the line with the a chic palm tree on my hat!

Carolyn R

Ultra Marathon Runner

To say I love this product is an understatement, literally I think I have more hats from alter ego that underwear now (I hope that gives you a prospective how much I like this product) From the simple fact that they're great for running all the way too have always one on as a dress casual. I cannot tell you how great this product is I'm in love with it.

Julian P

Half Marathon Runner

The color is so vibrant! It's beautiful, fits great, and is breathable enough for this Texas heat! It's shape is also my most flattering running hat.

Highly recommend!

Katrina K

Marathon Runner

Some of the best hats I've ever worn! I'm hard on hats and consistently go through them. I've quickly put quite a few sweat miles on my alter ego hats and not one sweat line has yet to show through!! Customer service is second to none! I had some small issues with my first order and alter ego went above and beyond to make it right.

Spencer G

Marathon Runner

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