EXCLUSIVE TECHNOLOGY & FEATURES

Ultra Lightweight

Alter Ego Running hats are built to keep up with you while you're running, jogging, or cruising around town. It's been said that our hats are so lightweight, you'll forget you're even wearing it!

Maximum Breathability

Our signature laser-cut perforated rear panels, offer maximum breathability to keep your head cool on hot days to keep your head to optimally regulated temperatures.

Enhanced Sweat Disbursement

With the moisture wicking inner band, sweat is redirected away from your eyes and face keeping your focus high.

Performance TechTwill™

Exclusive performance fabric made to withstand your most epic adventures.

BUILT FOR PERFORMANCE; NOT YOUR EVERYDAY GENERIC HAT MATERIAL

Equipped with Alter Ego Running™ Performance TechTwill™

Our mission is to create the #1 premium performance running hats on earth. We've spent countless hours perfecting our hats and truly elevating them to the next level above anything that you'll find on the market; merging next generation fabrics and technology with some of the most ancient, yet sophisticated fabric weaving techniques dating back over 27,000 years to create the most durable, light weight running hats in the industry. You have to try these to believe it.

STAND PROUD WITH THE BEST HATS IN THE GAME

The Technology Behind the Hat

Performance TechTwill™

Performance Fabric

Ultra
Lightweight

Light as a Feather

Maximum
Durability

Built to Endure

Extreme sweat wicking

Redirects Sweat

Laser-Cut
Rear Paneling

Max Breathability

Rinse and
Hang Dry

Use Over and Over

TESTIMONIALS

JESSICA S.
-Miami, FL

I love all of my Alter Ego Running hats. And this new Coaster Splash is just what I needed to add to my collection. The color is fire and if it gets wet, it still looks amazing!

BRYAN B.
-Oakland, CA

Awesome gear! Awesome Service@. I saw someone wearing these hats and instantly wanted one. This company cares about customer service for sure! Just ordered two more hats!

Does alter ego make bad hats? I have yet to be disappointed love rotating all my hats

Love my Black Silver Flag

I come from a military family and I have had many hats with a flag on it. I am really happy that AE has a hat that fits something I support!

Favorite Running Hat

This hat fits perfectly. I usually look like a little kid wearing his dad's hat. This doesn't give that look and it is a perfect running hat. Love the color as well!