The
The
The

PREMIUM PERFORMANCE HAT

The "Coaster" (Black/Blue | Laser Cut)

$39

SIGNATURE FEATURES

  • Equipped with our signature Performance TechTwill™
  • Ultra lightweight; light as a feather fabric
  • Maximum durability for longer lasting colors (stays fresh as the day you got it!)
  • Heightened stain prevention (stains from daily use are noticeably less noticeable)
  • Extreme sweat wicking material to take on your toughest runs/adventures
  • Laser-cut rear paneling
  • Wear, sweat, hand rinse cold (only), REPEAT!

EXCLUSIVE TECHNOLOGY & FEATURES

MORE THAN A HAT

The "Coaster Fit"

The coaster fit has a slightly more pronounced crown / height, but still a contoured, rounded fit that follows the natural curve of the head.

BUILT FOR PERFORMANCE; NOT YOUR EVERYDAY GENERIC HAT MATERIAL

Equipped with Alter Ego Running™ Performance TechTwill™ 

Our mission is to create the #1 premium performance running hats on earth.  We've spent countless hours perfecting our hats and truly elevating them to the next level above anything that you'll find on the market; merging next generation fabrics and technology with some of the most ancient, yet sophisticated fabric weaving techniques dating back over 27,000 years to create the most durable, light weight running hats in the industry.  You have to try these to believe it.

STAND PROUD WITH THE BEST HATS IN THE GAME

The Technology Behind the Hat

Performance TechTwill™ 

Performance Fabric

Ultra
Lightweight

Light as a Feather

Maximum
Durability

Built to Endure

Extreme sweat wicking 

Redirects Sweat

Laser-Cut
Rear Paneling

Max Breathability

Rinse and
Hang Dry

Use Over and Over

TESTIMONIALS

AMARI S.
-Miami, FL

I bought this last month and I literally did not know anything about photography. Lots of features and great photos, using it to practice an hour a day.

Testimonial

Testimonial

AMARI S.
-Oakland, CA

I bought this last month and I literally did not know anything about photography. Lots of features and great photos, using it to practice an hour a day.

Customer Reviews

Based on 96 reviews
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M
Michelle R. (Norfolk, NE)
Hatastic

Love my beach runner. The colors are beautiful. Fits is perfect. So breathable and light weight!!!

M
Michele (Bay City, MI)
Can't beat these hats

The fit is amazing! I love how lightweight they are and they keep the sweat out of my eyes. I have worn an Alter Ego hat on nearly every run this summer, including all my races and will continue to do so, because they do the job. Highly recommend!!

J
Jeff M. (Dallas, TX)
Amazing hat

Feel and fit is amazing! One of best gets ever! Definitely buying another

N
Nikolas C. (Santa Rosa, CA)
Hat

This hat is phenomenal. Fits perfectly. I have worn it on some grueling workouts and there are zero sweat marks. A must have.

J
Julio T. (Ponte Vedra, FL)
Burn Boot Camp Approved

Amazing hat!!!! Not only do they offer great styles but these hats are lightweight, breathable and the best part is no more sweat in my eyes. I’m an avid Burn Boot Camp member attending camps 6 days a week. My hat is at the ready whenever we have an intense cardio workout as I know the sweat level will be at its max! This hat draws the sweat to the edge of the bill keeping it away from my face. I have 3 hats and plan to add many more to my collection. Keep up the great work fellas! 😎

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